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Primark – Luxury Fashion Re-Brand

Primark – Luxury Fashion Re-Brand

I took part in the Brands Re-Imagined Brief to re-imagine Primark as a luxury fashion brand. This was such a fun brief, Primark is so well known for its affordable offering that getting the chance to re-imagine the branding for a more luxurious price point offered an...

My Design Style and How My Logo Reflects It

Finding the Perfect Balance: My Design Style and How My Logo Reflects It When it comes to graphic design, I’m all about creating work that’s packed with personality and purpose. My style is a mix of playful and professional—fun and vibrant but polished and refined....